Vividly's 2024 in Review

What a ride it's been! From smashing financial milestones to forging groundbreaking partnerships, we've journeyed through a year filled with innovation, growth, and a whole lot of fun.

And guess what? None of this would have been possible without you — our customers, partners, advisors, and cheerleaders!

Whether you've been on the Vividly ride for years, or just hopped on board, your support has fueled our success. Let's wind back the clock for a second and celebrate the moments that made 2024 unforgettable.

We Helped Plan a Whopping $2.6 Billion+ in Total Trade!

Our crew of amazing customers planned thousands of trade promotions in Vividly in 2024 — in just 12 months, Vividly helped our brands more effectively manage $2.6 billion+ in total trade dollars!

By optimizing trade spend, they were able to drive growth, expand their reach, and maximize ROI like never before.

$2.6B+

More than 260,000 promotions were planned in Vividly in 2024 alone!

Each promotion represented an opportunity to delight end consumers, boost brand visibility, and outshine the competition.

260K

Promotions Planned

Welcoming 50 New Customers to the Vividly Family

This year, we welcomed 50 new brands to the Vividly family! That's 50 more brilliant minds joining us on our journey to change the future of trade promotion management. Each new brand enriches our community, bringing fresh perspectives and opportunities for collaboration. If you're one of them, welcome! We're so stoked to have you here. If not, there's always room at our table.

62

Customer-Driven Product Enhancements Rolled Out in 2024 — that's 1+ customer idea delivered on every week!

93%

Improvement in Planning Accuracy for Some Customers

8

Newly formed partnerships like C.A. Fortune, Catena Solutions, and Web Integrated that help make Vividly your one-stop trade promotion management shop.

$3M

in deductions we won back for brands that use our deduction management services – cha-ching!

We completed 39 Implementations in an Average of 60 Days – that's 2x faster than the average!

Time waits for no one, and neither do we!  We completed 39 implementations in an average of 60 days, with most customers seeing value from Vividly within the first 30 days. That means less downtime and a faster track to achieving your goals.

Thinking 🤔 Outside the Box?  We Built 5 New Ones!

Why stick to the familiar when there's a whole world out there? This year, we boldly ventured into multiple new verticals, broadening our horizons and tapping into fresh markets. This expansion isn't just about growth — it's about Vividly helping brands make waves across dozens of industries.

Best-In-Class CPG TPM Software & Services. Vividly has built out an amazing software and an experienced services team that serves all A/R and Promotion needs for CPG brands. They are continuously adding new offerings.
Director of Finance and Strategy, Munk Pack
Vividly has significantly automated and improved the manual processes of baseline forecasting, trade promotions management and deductions management for us. Vividly management team is very collaborative, they are best-in-class in terms of resolving any performance issues while continously working on product enhancements.
CFO, Health-Ade
I’ve been a customer of Vividly’s for 2 years and the ability to quickly onboard, especially surrounding new deployments, has allowed our business to make smarter, quicker business decisions. Vividly is an agile team that releases new products tailored to what we need. They speak the same language that we do. We’re a fast-moving food brand with a lean team. It’s imperative to have software that easily immerses itself into our day-to-day operations while providing a dashboard that showcases the performance of our top retailers. I’ve vetted other trade software in the space that doesn’t come close to the machine-learning capabilities that Vividly has. Their customer support is outstanding, I have no issues getting some time with the ondemand chat or my own personal customer success manager.
Director of Sales, Good Good
Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.
VP of Sales, Lesser Evil
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Fantastic New Hires

We're nothing without our team of innovators, dreamers, and CPG nerds, many of whom have sat in your seat! Our 50+ new hires in 2024 hail from all across the world and bring a wealth of industry experience and expertise.

Last but not least, here's to YOU –
Thanks for making 2024 Our Best Year Yet!

We couldn't have done it without you. Seriously. Your trust, collaboration, and passion fuel our journey. So here's a big, heartfelt thank you for being the most important part of our story.

Ready for More? Let's Make 2025 Even Brighter — Together!

We're not stopping here. With you by our side, the sky's the limit for what we can achieve next year. Are you in?

Goodbye Excel. Hello Vividly

Discover a new vision for trade

Stay connected!

Follow us on social media for more updates, behind-the-scenes fun, and maybe a meme or two.

Best-In-Class CPG TPM Software & Services. Vividly has built out an amazing software and an experienced services team that serves all A/R and Promotion needs for CPG brands. They are continuously adding new offerings.
Director of Finance and Strategy, Munk Pack
Vividly has significantly automated and improved the manual processes of baseline forecasting, trade promotions management and deductions management for us. Vividly management team is very collaborative, they are best-in-class in terms of resolving any performance issues while continously working on product enhancements.
CFO, Health-Ade
I’ve been a customer of Vividly’s for 2 years and the ability to quickly onboard, especially surrounding new deployments, has allowed our business to make smarter, quicker business decisions. Vividly is an agile team that releases new products tailored to what we need. They speak the same language that we do. We’re a fast-moving food brand with a lean team. It’s imperative to have software that easily immerses itself into our day-to-day operations while providing a dashboard that showcases the performance of our top retailers. I’ve vetted other trade software in the space that doesn’t come close to the machine-learning capabilities that Vividly has. Their customer support is outstanding, I have no issues getting some time with the ondemand chat or my own personal customer success manager.
Director of Sales, Good Good
Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.
VP of Sales, Lesser Evil
The Vividly software is intuitive and they provide exceptional support. Their team and system is helping our business manage trade with greater intention and accuracy.
National Sales Director, Wild Planet
Vividly gets trade spend. Their software and industry knowledge brought our team very quickly to a much more detailed, intuitive, and insightful place. I cannot be happier and am very excited for us to use Vividly going into 2021.
President, Jovial
The more we grow, the more we need a means of efficiently and effectively planning, tracking and analysing our promotion activity. Vividly offers a strong toolset that streamlines the process, helps us stretch every dollar as far as it will go, and gives us the firm control we need over trade spend.
Director of Finance, Simple Mills
Vividly provided us the ability to scan 100+ pages of larger retailer scan and coupon bill backs and quickly built out the ability of scanning a completely new back-up source we had trouble with. With its quick turn around time on implementation and development, we are now able to much more easily reconcile our top retailers’ trade spend.
Revenue & Trade Operations Manager, Amy's
"Working with Vividly Deductions Services has truly enhanced our practices of managing trade spend in just 6 months. From financials review, to predicting cash flow, to eliminating manual deductions processes, our entire team has benefitted from Vividly’s highly efficient and organized platform. As a small business, this has been crucial to allowing us more time to focus on growth and goals.”
Accounting, Artisan Tropic
“We have become more efficient with our time and more knowledgeable about how to best execute our trade budget, giving us an advantage in the industry.”
Fmr SVP of Sales, Perfect Snacks

Our Customers Love Us

The most profitable companies employ a modern stack

Best-In-Class CPG TPM Software & Services. Vividly has built out an amazing software and an experienced services team that serves all A/R and Promotion needs for CPG brands. They are continuously adding new offerings.
Director of Finance and Strategy, Munk Pack
Vividly has significantly automated and improved the manual processes of baseline forecasting, trade promotions management and deductions management for us. Vividly management team is very collaborative, they are best-in-class in terms of resolving any performance issues while continously working on product enhancements.
CFO, Health-Ade
I’ve been a customer of Vividly’s for 2 years and the ability to quickly onboard, especially surrounding new deployments, has allowed our business to make smarter, quicker business decisions. Vividly is an agile team that releases new products tailored to what we need. They speak the same language that we do. We’re a fast-moving food brand with a lean team. It’s imperative to have software that easily immerses itself into our day-to-day operations while providing a dashboard that showcases the performance of our top retailers. I’ve vetted other trade software in the space that doesn’t come close to the machine-learning capabilities that Vividly has. Their customer support is outstanding, I have no issues getting some time with the ondemand chat or my own personal customer success manager.
Director of Sales, Good Good
"Working with Vividly Deductions Services has truly enhanced our practices of managing trade spend in just 6 months. From financials review, to predicting cash flow, to eliminating manual deductions processes, our entire team has benefitted from Vividly’s highly efficient and organized platform. As a small business, this has been crucial to allowing us more time to focus on growth and goals.”
Accounting, Artisan Tropic
Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.
VP of Sales, Lesser Evil
The more we grow, the more we need a means of efficiently and effectively planning, tracking and analysing our promotion activity. Vividly offers a strong toolset that streamlines the process, helps us stretch every dollar as far as it will go, and gives us the firm control we need over trade spend.
Director of Finance, Simple Mills
Vividly provided us the ability to scan 100+ pages of larger retailer scan and coupon bill backs and quickly built out the ability of scanning a completely new back-up source we had trouble with. With its quick turn around time on implementation and development, we are now able to much more easily reconcile our top retailers’ trade spend.
Revenue & Trade Operations Manager, Amy's
Vividly gets trade spend. Their software and industry knowledge brought our team very quickly to a much more detailed, intuitive, and insightful place. I cannot be happier and am very excited for us to use Vividly going into 2021.
President, Jovial