Vividly, a leader in trade promotion and deduction management for leading consumer goods brands, today announced it has joined the NielsenIQ Partner Network to integrate its trade promotion management solution with POS data to better streamline insights for CPG brands.
This collaboration enables NielsenIQ data to integrate directly into Vividly’s trade promotion planning platform, empowering sales leaders with real-time, data-informed insights to optimize trade spend and maximize financial impact.
By combining NielsenIQ’s Point of Sale (POS) data with Vividly’s AI-driven predictive analytics, brands can more accurately forecast trade spend, measure promotional effectiveness, and align investments with revenue growth objectives.
The integration accelerates Vividly’s ability to help CPG brands move beyond manual spreadsheets and outdated processes. With Deductions Timing Analysis, finance teams can better predict when trade deductions will hit their P&L, improving cash flow management and profitability analysis.
"Sales leaders face challenging headwinds when it comes to making trade investment decisions in today’s highly fragmented and complex data landscape, further complicated by external market conditions like tariffs," said Alyshah Walji, Director of Partnerships at Vividly.
Vividly helps Sales teams make data-driven decisions that improve short- and long-term strategic trade spend investments, ensuring brands can navigate uncertainty while driving sustainable growth."
The NielsenIQ Partner Network is an open ecosystem of tech-driven solution providers, serving retailers and manufacturers in the CPG, technology, and durables sectors. Since launching in 2016, the NielsenIQ Partner Network has driven business value for hundreds of NielsenIQ clients by streamlining industry collaboration and delivering accurate, actionable insights tailored to clients’ business needs. For more information, visit niq.com/partnernetwork
Vividly is at the forefront of trade promotion management (TPM) solutions, designed specifically for the unique needs of the CPG industry. Offering a comprehensive suite of tools for campaign management, deductions resolution, and promotion analytics, Vividly empowers brands to navigate the complexities of trade spend with ease and efficiency. Our platform is celebrated for its user-friendly interface and robust capabilities, enabling brands to elevate their promotional strategies and achieve unprecedented growth.
Learn more at govividly.com
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