CPG and TPM Playbooks

Vividly is a home run, there is no way to stay on top of trade without them and they are a critical piece of our 2021 and 2022 growth goals.

The Vividly software is intuitive and they provide exceptional support. Their team and system is helping our business manage trade with greater intention and accuracy.

Vividly gets trade spend. Their software and industry knowledge brought our team very quickly to a much more detailed, intuitive, and insightful place. I cannot be happier and am very excited for us to use Vividly going into 2021.

Vividly has allowed Lily’s to efficiently create and track promotion activity with direct and indirect accounts. Not only do we have better visibility to retailer level trade rates, we are able to tighten our accrual expense based on historical views of promotional activity. Vividly has provided us the internal controls we were missing which are permission structure and contract compliance. Questions? The embedded intercom app provides comfort to those in our organization that aren’t tech-savvy individuals.

The more we grow, the more we need a means of efficiently and effectively planning, tracking and analysing our promotion activity. Vividly offers a strong toolset that streamlines the process, helps us stretch every dollar as far as it will go, and gives us the firm control we need over trade spend.

Vividly provided us the ability to scan 100+ pages of larger retailer scan and coupon bill backs and quickly built out the ability of scanning a completely new back-up source we had trouble with. With its quick turn around time on implementation and development, we are now able to much more easily reconcile our top retailers’ trade spend.

“It's crazy in retrospect that we weren't being scientific about our trade spend considering it's one of the largest line items on our P&L. Vividly changed the game in a big way.”

“Vividly hosts biannual reviews with each of its clients. It’s a great company report card. Other TPM tools I’ve worked with never performed anything like this. Vividly really goes above and beyond for their clients.”

"Working with Vividly Deductions Services has truly enhanced our practices of managing trade spend in just 6 months. From financials review, to predicting cash flow, to eliminating manual deductions processes, our entire team has benefitted from Vividly’s highly efficient and organized platform. As a small business, this has been crucial to allowing us more time to focus on growth and goals.”

“We have become more efficient with our time and more knowledgeable about how to best execute our trade budget, giving us an advantage in the industry.”

“Streamlined our entire trade management system… the tools effectively track, forecast, and actualize our spend.”

“Choosing Vividly was a no-brainer. They have trade management for brands like us down to a science.”