Utilizing Bump Charts in Vividly

If you've been curious about how Vividly's Bump Chart can revolutionize your planning and tracking, Stu, our founder, has got some insights for you. Let's dive into this super tool and see why it's all the buzz!

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What's the Bump Chart, Anyway?

Think of the Bump Chart as a visual story of your promotions. By uploading your syndicated data (from sources like spins, Nelson, or IRI), this tool seamlessly aligns with the unique customers and product groups you've set in Vividly. It’s like a diary of your promotions – but in the form of data!

Let's Explore an Example:

1. Spotting Your Promotions:
Open the Bump Chart and select, say, "Sprouts Fruit and Blend." You'll notice these interesting "bumps." These depict what percent of your distribution showcased a promotion or had a dip in price. So, if you see a bump – bingo! A promotion happened.

2. Dive Deep with Data Points:
Each bump contains rich data. Click on one, and you might see a 98% compliance rate (pretty good, huh?), while another might show only 54%. These numbers are golden! They let you question inconsistencies. Why did only half the stores run a certain promo? Such insights help you maximize future promotion potentials.

3. Standard Bump Chart Views:
The bottom section is where things get even more interesting. By selecting a specific area, you can see how many units sold, the lift achieved, and the compliance percentage. This data helps project volumes for similar future promotions.

4. Promotions & Pricing:
Another cool thing? You get a clear picture of your promotion's price point. Was it really what you were aiming for? This helps you anticipate and plan your pricing strategies better.

Why It's Super Valuable:

• Clarity on Execution: Spot promotions that may have been planned but didn't actually reflect on the shelf. Yup, you could be paying for promotions that never ran!
• Shifts in Timing: It'll highlight if promotions shifted from your anticipated timeline.
• Finance's Best Friend: Ever been in that tricky spot where a promotion was supposed to cost a certain amount, but the deductions say otherwise? With the Bump Chart, Finance can directly see how a promotion played out, making accruals and deductions clearer. No more chasing the sales team!

A Special Mention:

Now, for the cherry on top! The Bump Chart isn't just a standalone tool. It's integrated within each of your promotions. So, you can access these insights directly from any deal, without having to navigate away.

So there you have it, a deep dive into Vividly's Bump Chart! Here's to making your trade promotions smarter, more transparent, and efficient. Happy planning! 🚀