Vividly and Web Integrated Partner to Revolutionize CPG Demand Forecasting

Vividly is proud to announce an expanded partnership with Web Integrated to bring the power of demand planning to CPG teams around the world. Web Integrated is a complete solution for S&OP teams responsible for inventory and demand planning.

The new partnership enables brands to easily integrate their sales forecasts and trade promotions into their demand forecasts to build a more accurate demand plan. As a demand planner, you get transparency on real-time promotional data and can ensure you reduce the impact that out-of-stocks can have on decreasing your promotional ROI while having the most up-to-date sales forecast. 

Bringing Trade Planning & Demand Forecasting Together

According to the Consumer Brands Association, there is an 11% stock-out rate for Food & Beverage companies. One of the largest drivers of these out-of-stock events is the lack of understanding of high-velocity promotional activities that a brand may be planning for throughout the year. By not having a data-driven approach to demand forecasting brands often see negative promotional ROIs, loss of sales, and lowered sales velocities.

That’s where demand planning comes in. Demand planning is crucial for:

• Optimizing Inventory Levels, reducing carrying costs, and minimizing the risk of excess stock or shortages.
• Enhancing Production Efficiency, ensuring that manufacturing resources are used efficiently, and aligning output with market needs.
• Improving Supplier Relationships by enabling brands to share accurate demand forecasts with suppliers, leading to more reliable purchases and potentially better terms.
• Increasing Customer Satisfaction by reducing the risk of stockouts, which is vital for maintaining a competitive edge.
• Reducing Costs by identifying and eliminating unnecessary expenses throughout the supply chain, from procurement to delivery.

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As such, S&OP teams are focusing more on incorporating technology and automation into their technology stack to better plan with their sales & finances teams and reduce the number one driver for negative promotional ROI, shortages.

“More and more S&OP teams that we talk to struggle with the same challenges that Sales & Finance teams we work with today do, a lack of automation and technology to make their roles scaleable and successful,” says Alyshah Walji, Director of Partnerships at Vividly.

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“We’re excited to partner with the team at Web Integrated to provide our brands with an affordable, yet highly effective solution that maintains the flexibility of the Excel-based demand forecasting structure while providing the scalability of technology & data integration.”

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“The collaboration between Web Integrated and Vividly marks a significant milestone in our mission to deliver unparalleled efficiency, transparency, and value to our clients” says Mike Webster, Partner at Web Integrated.

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“This partnership aims to revolutionize how businesses optimize their trade promotion management, streamline their supply chain processes, and achieve unprecedented levels of operational excellence. We are incredibly excited to join forces with Vividly. Their expertise in trade promotion management complements our advanced supply chain solutions perfectly, and together, we will provide our clients with a comprehensive and powerful suite of tools to enhance their business performance.”

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Vividly’s partnership with Web Integrated enables brands to easily integrate their sales forecasts and trade promotions into their demand forecasts to build a more accurate demand plan, ensuring that brands have the most up-to-date sales forecast.

Through this partnership, Vividly customers can add Demand Planning with Web Integrated to their existing Vividly package. This means working with one trusted provider to build a holistic solution across your brand.

About Vividly

Vividly is at the forefront of trade promotion management (TPM) solutions, designed specifically for the unique needs of the CPG industry. Offering a comprehensive suite of tools for campaign management, deductions resolution, and promotion analytics, Vividly empowers brands to navigate the complexities of trade spend with ease and efficiency. Our platform is celebrated for its user-friendly interface and robust capabilities, enabling brands to elevate their promotional strategies and achieve unprecedented growth. 

Learn more at govividly.com

About Web Integrated

Web Integrated was established by a team of supply chain and technology experts with decades of experience in the natural foods industry. Our mission is to enhance supply chain processes and data visibility for our clients.

We offer modules that seamlessly integrate all aspects of the supply chain, from demand forecasting to supply management and materials tracking. Our focus on comprehensive analysis and reporting enables us to transform your data into actionable insights.

Learn more at web-integrated.co